On the way, I couldn’t help notice the outdoor assault of the Kolkata Knight Riders cricket team campaign. Apart from that, the likes of Reebok also getting in on the bandwagon and advertising their Kolkata Knight Riders merchandise. It has Shah Rukh Khan pushing it as the 12th man uniform. Also cashing in on the popularity of the IPL and KKR teams was a hoarding of Amul. I remember the Brand used to use this form or advertising a long, long time ago and I would look forward to seeing what the Amul hoarding would say about the latest political situation, or outcome of a game, or any current affairs topic that had made headlines.
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