Monday, October 22, 2007

Durga Puja: Incomplete without Branding

No Puja Pandal is complete without its share of branding. Advertisers make a beeline for maximum visibility at Pandals, trying gain as much mileage during the pujas from the Pandals Offering them maximum eyeballs. Well the Pandals can't do with the Sponsors because of the huge budgets which run into Lacs of Rupees as they take a shy at the Trophies that they proudly display at the next year's pujas. Of course trophies mean bigger budgets and more money from Sponsors.

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AKIRA: A Tiny Japanese Universe in Kolkata

Since we were already out and dinner was calling, we decided to keep things light and find somewhere nearby. A quick search by my wife produ...