ART IN LIFE 2011 Curtain Raiser at CIMA GALLERY

I was so looking forward to visiting CIMA GALLERY for this event after visiting ART IN LIFE 2010. Last year when I first visited CIMA GALLERY, a lot of myths were broken. I, like most people, felt that Art Galleries are meant for the upper crust of society, and yet when I visited the gallery for ART IN LIFE 2010, I was shocked to see items as cheap as Rs. 50 too.

The ART IN LIFE Project is the brainchild of the curators of the Gallery who go to extreme lengths covering the length and breadth of the sub-continent scouring the art and artisans to bring their creations to us. It is their endeavour to keep these Arts alive and ensure that better commerce prevails to keep these artisans true to their art. Their belief is that if these artisans don’t get their livelihoods from these beautiful creations, they are forced into seeking opportunities in other fields and thus with them dies a legacy of our heritage and culture.

ART IN LIFE 2011 opened privately to a bevy of Celebrities and Socialites of Kolkata and it was a pure joy to see the likes of Rituparna Sengupta and Kiran Uttam Ghosh who went crazy shopping. Aparna Sen was the first to show up followed by Rituparno Ghosh and Anamika Khanna . The gorgeous Moon Moon Sen too floated in like a butterfly. Madhu Neotia just couldn’t get enough of the simple yet exquisite saris.

Aparna Sen

Rituparno Ghosh

Rituparna Sengupta

Moon Moon Sen

RJ Purbasha of 91.9 Friends FM

All I would say is that if you’re looking to buy some nice stuff for yourself or your home or better still as a gift for someone this Durga Puja, ART IN LIFE 2011 at CIMA GALLERY is the place from 02 September to 01 October 2011.

CIMA GALLERY

Sunny Towers (2nd Floor),

43, Ashutosh Chowdhury Avenue,

Kolkata, India 700019

Date: 02 September to 01 October 2011

Hours: Daily: 11:00 am - 8:00 pm

Phone: +91 33 24858717

Website: http://www.cimaartindia.com/